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With over 28 years of experience coaching, mediating, training, facilitating and consulting, Betty is highly regarded as a Conflict, Change, and Leadership Specialist. Betty specializes in working with complex challenges, supporting leaders and their organizations to be at their best. Betty’s capacity to care deeply, listen well, and provide wise and thoughtful support allows her to help her clients engage in tough, meaningful, and important conversations, set directions, and achieve positive organizational change.


Betty is a specialist in equity, diversity and inclusion (EDI), leading anti-racism / anti-prejudice workshops, supporting EDI committees, reviewing and writing EDI-related policies, coaching leaders and offering support to organizations wrestling with EDI challenges.

Betty is Co-Founder and CEO at Credence & Co and brings extensive education, training, and experience to her work. Betty has a PhD from the Free University Amsterdam on the topic of conflict transformation. She is a Chartered Mediator with the ADR Institute of Canada and a member of the ADR Institute of Ontario. Betty is a regular instructor at the University of Waterloo.

Dr. Betty Pries Standing
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